Used in: Movie, TV show

The tagline is a short text about a movie or TV show used for marketing purposes. The tagline field allows you to add this text with a maximum length of 255 characters. Often the tagline is found directly on a movie poster or in the trailer.

If a tagline consists of multiple parts, each part is separated by a full stop (“.”). However, if the official tagline already separates the different sentence parts with a certain punctuation mark (e.g. a dash or a comma), the official punctuation mark is to be used instead.

Also at the very end of the tagline a full stop is added—even if there are not multiple parts.

The tagline is to be added in English only.

• Navalny: A single part tagline with full stop at the end
• Salamander: A tagline with multiple parts is separated by a full stop.